Christian DeBenedetti lives, uh – i mean works in the hive. It has seemed a bit like he was living in the hive as he pushed hard against the deadline to finish a book in recent weeks. What book? The book that makes Christian the envy of most who talk to him for 5 minutes. Christian is a writer, and in the time he’s been at the hive, he’s been writing for National Geographic. About beer. No kidding. For months it has been Christian’s work to travel to microbreweries all over the US and write about that. Amazon now has The Great American Ale Trail: The Craft Beer Lover’s Guide to the Best Watering Holes in the Nation available for pre-order.
I stopped Christian to ask how edits were going the other day. Smoothly, and it’s a good thing since he’s distracted by the overwhelming response to a recent invention. At Leftbank’s holiday party last December, Christian made a friend. Christian was new at Leftbank then, and he stayed for the party to get to know some neighbors. Sharing a beer with a product desiger who was then part of DC202, they hatched a collaboration that led to collaborating with a third person, and culminated in producing The Brauler. It’s like a growler, only better. Uncrate unveiled it this week. Patents are pending, the first round of Braulers haven’t left the factory, and 1000s of people have signed the waiting list for one.
I see two lessons: focus on what you love, and accept party invitations. You never know where authentic focus and meeting new people will take you.